What is DNO?

DNO started as Defend New Orleans — a scrappy labor of love created to represent our city. Over the years we've been working to expand our mission and output through value-driven product creation and curation. DNO = Defend New Orleans, Dedicated to New Orleans, Demand New Outcomes, Dismantle Normalized Oppression. Down. Not. Out.
The spirit of New Orleans, that's forever.
— Toussaint


How and when did DNO start?

Our first style, the DNO Classic, represents our dedication to New Orleans and its independent spirit. We first printed the design in 2003 on vintage pieces, shirts from thrift stores, and discount t-shirt packs from Gator's department stores. #DefendNewOrleans. 


Do you donate any of your proceeds?

A portion of our proceeds is used to support local non-profits, shine a light on key issues, and produce creative content. Over the years we’ve donated to the Arts Council of New Orleans, Gulf Restoration Network, Louis Armstrong Jazz Camp, Roots of Music, Son of a Saint, Sula Foundation, Sweet Home New Orleans, Team Gleason, WWOZ and Youth Rebuilding New Orleans. We align ourselves with organizations and initiatives that enrich the community through cultural, environmental or social issues. We're always open to supporting new causes and featuring products with a positive mission.


What are your shirts printed on?

The majority of our shirts and tanks are printed on a mix of wholesale blank tees and our house line. Styles are printed on 100% cotton, 50/50 poly/cotton blends or tri-blend shirts (a blend of cotton, poly, and rayon). Some items may shrink up to half a size when placed in the dryer so we recommend air drying or “tumble dry low."


What is your return policy?

DNO accepts exchanges for unwashed and unworn items received within 60 days of your purchase. You may either mail your items or stop by our store – a receipt is not required. If by mail, please send your exchange along with instructions and your contact info to DNO, 1101 First Street, NOLA 70130. In the event we shipped the wrong item, please let us know and we'll provide a return label at no charge. For all other orders, please ship the items to us and we'll process your exchange/store credit as soon as it's received. While shipping to us is your responsibility, shipping back your exchange is complimentary. 


When will my order ship?

Most orders ship within 1-2 business days by USPS First Class or Priority Mail. Tracking numbers are emailed upon shipment and most orders arrive in 2-5 business days. Once shipped, USPS includes an expected delivery date but please be aware that this is an estimate. If an item is out of stock, we’ll email an ETA on when you should expect your order.  


Is expedited shipping available?

Expedited shipping is available, but rushed orders must be received before 12 pm in order to ship the same day. If placed after 12 pm, please call us at 504-941-7010 to confirm if same day shipping is still an option.    


Do you ship outside the US?

Yes, we ship to international and APO / FPO addresses. Delivery times vary by region and shipping may be calculated prior to checkout by entering your country and zip code. Please note that prices do not include VAT if this is collected in the country of destination.



Do you offer custom printing services?

Our shirts are printed locally but we do not offer custom printing in-house.


Who do I talk to about a collaboration idea, product to carry, or suggestion?

We’d love to hear your thoughts. Please send inquiries to hi[at]dno.la


Interested in joining our team? Below are our available positions.

Assistant Manager (FT/PT)