Our first campaign, Defend New Orleans, embodies our love for the city. It celebrates New Orleans's persistent character and is a heartfelt dedication to the free-flowing, independent spirit that raised us. In 2003, we printed our first shirts on thrift finds and factory seconds using handmade screens.

Defend New Orleans began as a carefree labor of love. We channeled youthful rebellion, local joy, and an open-hearted spirit to craft authentic statements of self-expression and earnest dedication.

We embrace change while seeking consistency. Community and commitment fuel personal growth, and, as we evolve, we bring fresh awareness and humility to DNO’s classic bottom-of-the-map attitude.

Thanks to your support, we're still here living each day and keeping faith in the future. We invite you join us in this season of focus, strength, and openness.