Our first campaign, Defend New Orleans, is a love letter to the city. It honors the expressive spirit and wild freedom that shaped us. We printed our first shirts on thrifted tees and factory seconds, each one pulled by hand on homemade screens.

Defend New Orleans started as a passion project. We poured our youthful energy, local love, and open hearts into producing genuine, lasting work.

We welcome change and cultivate consistency by moving forward with service and generosity. Our commitment to community keeps us grounded as we expand our bottom-of-the-map perspective to keep pace the world.