Our first campaign, Defend New Orleans, is a love letter to the city. It honors the resolute spirit (though there‘s never been another option–just keep going) and wild expressions of freedom that shaped us. We printed our first shirts on thrifted tees and factory seconds, each one pulled by hand on homemade screens.

Defend New Orleans started as a passion project. We poured our youthful energy, local love, and open hearts into making something real and enduring.

We welcome change but hold fast to integrity. Our commitment to community keeps us grounded as we expand our bottom-of-the-map mindset to keep pace with an expanding world.