Our first campaign, Defend New Orleans, embodies our love for the city and its stubbornly persistent character. It's a heartfelt dedication to the free-flowing, independent spirit that raised us. We printed our first shirts in 2003 on thrift finds and factory seconds using handmade screens.

Defend New Orleans started as a free and easy passion project and remains a sincere statement that grew out of your typical mess of youthful defiance, regional irreverence, and natural generosity. We're continuously growing as individuals and incorporating new levels of awareness, dedication, and humility into DNO's classic bottom-of-the-map attitude.

Thanks to your support, we're still here—living each day and keeping some faith in the future. We invite you to shake the dust and join us in a new season of focus, strength, and openness.