DNO started as Defend New Orleans— a scrappy labor of love created to represent our city. Over the years we've been working to expand our mission and output through value-driven product creation and curation. DNO = Defend New Orleans, Demand New Outcomes, Dismantle Normalized Oppression.

Even beyond the exponential power as acronym, DNO has become a symbol, a door, an expanding mirror, eternal window. It's a rising foundation, a tangible object, a concrete form. It's like a finger pointing away to the moon…

DNO takes on and expresses new interests and values. In one case, it becomes a set of garden practices – Dig, Nurture, Observe – that then come to life in unexpected ways outside of the garden. In the name of liberation and growth, DNO can always step backwards and Open New Doors

We march to our own beat and respond to new, subjectively interpreted cues in the air, but DNO is meant to adapt – to assimilate and be adopted. DNO was never meant to be exclusive, and we look forward to seeing what sort of spaces and conversations the project grows into over time.

Our first style, the DNO Classic, represents our dedication to New Orleans and its independent spirit. We first printed the design in 2003 on vintage pieces, shirts from thrift stores, and discount t-shirt packs from Gator's department stores.

A portion of our proceeds is used to support local non-profits, shine a light on key issues, and produce creative content. Over the year's we’ve donated to the BreakOUT!, Electric Girls, Healthy Gulf, IPNO, MACCNO, MiNO Foundation, and Southern Solidarity and more. We align ourselves with organizations and initiatives that enrich the community through cultural, environmental or social issues. We're always open to supporting new causes and featuring expansive, joyful, and liberatory products. Currently considering new ways to make this area of our work more meaningful and impactful, and our dm's are open! We welcome any conversation or suggestions

The majority of our shirts are printed on a mix of wholesale blank tees, some vintage, and, depending on the season, our house line. Each style has a size guide featured to help you determine the best fit. Some items may shrink up to half a size when placed in the dryer so we recommend air drying or “tumble dry low." 

We are happy to offer exchange or store credit for items in their original condition (unwashed and unworn) within 30 days of purchase. Exchanges are accepted in-store and by mail. If by mail, send your exchange to DNO, 1101 First Street, NOLA 70130. Ensure that you include an order number with your exchange request. Once product(s) are received and processed we will update you with new tracking information. If a store credit is requested, it will be distributed as a gift card via email. While shipping the product(s) to us is your responsibility, the return shipment of exchanges is no charge.

For order issues such as damaged, defective or incorrect items please reach out to us at hi@dno.la within 7 days of delivery.

Most orders ship within 1-2 business days by USPS First Class, Standard or Priority Mail. Tracking numbers are emailed upon shipment and most orders shipped via Standard Shipping arrive within 5 business days. Once shipped, USPS includes an expected delivery date but please note that this is an estimate and may change due holidays or unexpected events. Please ensure that delivery locations are secure. If you are experiencing issues with delivery, reach out to us and we will do our best to find a solution. If an item you ordered is out of stock, we’ll email an ETA on when you should expect your order.  

Yes, we ship to international and APO / FPO addresses. Delivery times vary by region. Shipping costs can be calculated prior to checkout by entering your country and zip code. Please note that prices do not include VAT if this is collected in the country of destination.

While we do our best to keep our core designs fully stocked, due to production availability and delays we are not always able to guarantee inventory. To keep our offerings current, some of our designs are offered as limited edition or seasonally. If a product is no longer offered on our website, it was likely a limited run item. Follow us on Instagram @dno.la for updates :)

We are happy to discuss options for bulk, special events, or corporate orders. Please send your request to hi@dno.la :)

We’d love to hear your thoughts. Please send inquiries to hi@dno.la