• Journal

Community Support Program

a direct community initiative from: dno

In these turbulent and unsure times, we’re taking direct action in anticipation of the impact of this pandemic on our community. Community has always been at the forefront of what DNO is about. And Defend New Orleans has always been a mission more than a brand. It’s become clear to us that in this time, our mission to ‘Defend New Orleans’ must take many forms — that we must be flexible and generous with our resources to help those in need.

Recognizing that many service industry workers, artists, musicians, and freelancers will be out of work, and therefore losing the already scarce resources they’d normally rely on, we’re setting out to be a helping hand in the absence of gigs, tours, and customers.

In addition to our ongoing commitment to giving back 15-20% of proceeds to these crucial, all-important industries, we’ve put together a community support program that we hope can help ease the financial and emotional burden of this collective loss. This straightforward, commission-based sales program exists to uplift those who explicitly need the assistance.

Our community support program will operate as follows:

— Operating as part of a DNO ‘street-team’, program members will be directed, with proper and sufficient resources, to sell DNO clothing at a 20% commission rate.
— As we work together in isolation, the sales will all happen online, through our website dno.la, with 20% of the full revenues going directly to the program member whose code was used.
— Participants can share with their networks in and out of town, and we can work together to make small, steady contributions to people who need them in our community.

If you or someone you know is interested in joining this program, please email us at hi@dno.la with the subject line 'Community Support Program'.

And to those looking to potentially collaborate with us, our line is always open.

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