Jonathan's journey into the coffee world was a humble one -- probably not different than many others. When asked of his favorite coffee experience in the city, what stands out to him is nothing more than a Cafe Au Lait in City Park's Morning Call under broad-winged oaks. A fitting favorite for a man who describes landing in New Orleans as a "return home".
"Everyone was curious as to why I would take a successful start up and abruptly remove it from its birth place. I had to explain to everyone that just like I had to leave New Orleans in order to learn more about myself so did the brand. One of the main focuses is to never become complacent. One must push themselves in order to break mental barriers and grow within."